The Challenges of Sales Forecasting in the Second Year of Pandemic

Policymakers during COVID-19 operate in uncharted territory and must make tough decisions. Operational Research – the ubiquitous ‘science of better’ – plays a vital role in supporting this decision-making process. First spotted in Wuhan in China, the ongoing COVID-19 pandemic has triggered the most severe recession in nearly a century and, according to the OECD’s …

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