Pakistan Looks Beyond Traditional Markets For Business Expansion

TDAP Approves New Strategies to Boost Exports and Expand Market Access at 12th Board Meeting in Islamabad on July 7, 25

The TDAP (Trade Development Authority of Pakistan) Board has approved several important decisions for the 2025–26 business year. These include:

• An Annual Business Plan for the financial year 2025–26
• Participation in over 120 international trade exhibitions
• Organizing “Made in Pakistan” exhibitions in Ethiopia and Bangladesh
• Holding national exhibitions and export promotion seminars
• Launching National Export Training programs across Pakistan

To improve trade facilities in different regions, the board also approved setting up display centers, conference rooms, and IT support areas at TDAP offices in Quetta and Sialkot. In Sialkot, there will be special facilities for sports goods and surgical instruments.

The board also supported new steps to encourage more women entrepreneurs to take part in international trade shows.

During the meeting, Commerce Minister Jam Kamal highlighted the need to shift focus toward new and emerging international markets, rather than depending only on the same old trade partners. He said this would help diversify exports and make Pakistan less dependent on a few regions.

He also suggested hiring specialized researchers within TDAP to study different sectors and give helpful, data-based insights. This would improve TDAP’s planning and decision-making.

While noting that some areas still need improvement, the minister praised the steps being taken to restructure TDAP and make it a more modern, export-focused organization.

The meeting ended with the approval of stronger promotional support for Pakistan’s trade offices abroad, and the board accepted important suggestions from its sub-committees.

In addition, the board emphasized the importance of digital transformation and improving coordination with Pakistan’s embassies worldwide to promote local products. There was also discussion on increasing outreach to small and medium-sized enterprises (SMEs), helping them access global markets through better training, marketing tools, and financial support. These steps aim to boost Pakistan’s export capacity and make the country more competitive in global trade.

Reference: Business Recorder News.

Pakistan looks beyond Traditional markets for business expansion.